About Us
A Simple Beginning
We’re a small product development team based in Hong Kong, focused on designing practical and space-efficient products for backyard in the U.S.—starting with the roll-away nesting box.
Why Chickens?
Our founder’s journey began not in agriculture, but with a personal health concern. In China, free-range eggs—known as tu ji dan (土鸡蛋)—are valued for their rich flavor and natural production. After trying to find fresh, high-quality eggs and failing, our founder decided to raise a few hens personally.
It started on a small home balcony with just two hens. Later, for closer observation and product development, they moved into our office. We don’t have a traditional coop—the hens free-roam in a corner of our workspace and occasionally rest in a small cage. Despite Hong Kong’s hot weather and limited space, they’ve adapted well and become part of our daily routine. Watching them inspired many of our ideas.
From Problem to Product
Like many new chicken keepers, we quickly faced common issues:
- Broken or dirty eggs
- Occasional egg-pecking
- Hens refusing to sit in the nesting area
We tried different mats, but they didn’t work well—the eggs still cracked or got soiled, and the hens seemed uncomfortable. Later, we discovered roll-away nesting boxes that prevent egg breakage by letting eggs roll safely away after being laid.
However, most of these designs didn’t include mats, making them hard and uninviting for hens. They were also large and made for farm-scale setups—far too big for our tiny office or home balcony.
So we designed our own: a compact, portable roll-away nesting box that fits easily into small spaces like cages, patios, or balconies. We developed a custom mat with a soft surface and slotted design, held by clips that allow eggs to roll naturally while keeping hens comfortable.
It’s simple, clean, and perfectly suited to the space we share with our two hens.
Why the U.S.?
As we researched more, we discovered that many families in the U.S. also raise chickens in small backyards—not only for fresh eggs, but also for joy, sustainability, and connection with nature. We felt an immediate sense of understanding and wanted to create products that genuinely help in everyday situations, whether for a small backyard coop or a large rural setup.
The Meaning of Difsight
Our name, Difsight, comes from two words—Difference and Insight.
It represents our belief that innovation begins with seeing what others overlook, and understanding the small details that truly matter to people and animals.
We call this “Foresight for the Unseen”—the ability to discover unspoken needs and turn them into simple, elegant solutions.
Our Mission
To look beyond what’s visible, understand real user needs, and transform them into practical innovations that make everyday life easier and more enjoyable.
Our Vision
To become a globally recognized brand known for foresight-driven innovation—redefining what practical products can be, one thoughtful idea at a time.
Our Role
We see ourselves not only as product makers but also as partners to the people who use them.
Our Values
User Deep Dive: Every idea starts with empathy and real-world observation.
Pragmatic Creation: Innovation should solve problems, not just look impressive.
Scientific Validation: We test, refine, and validate every design through use.
Radical Innovation: We aim for meaningful structural breakthroughs, not minor tweaks.
Lifelong Growth: We learn continuously—each test, each user story makes us better.
Where We Are
Room A5, 7/F, Astoria Building
No.34 Ashley Road
Tsim Sha Tsui, Kowloon 000
Hong Kong
📞 +852 4443 7647
Our Leadership
Ethan Chan
Chloe
Visual Design
Noah
Product Design