Privacy Policy
Last updated: May 17, 2025This Privacy Policy describes how Difsight (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from difsight.com or otherwise communicate with us.
By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site and update the “Last updated” date.
How We Collect & Use Information
To provide the Services, we collect personal information from a variety of sources. The information varies depending on how you interact with us.
What Personal Information We Collect
1. Information We Collect Directly from You
- Contact details: Name, address, phone number, and email.
- Order information: Billing/shipping address, payment confirmation.
- Account information: Username, password, and security questions.
- Customer support: Information included in your communications with us.
2. Information We Collect about Your Usage
We automatically collect Usage Data through Cookies, pixels, and similar technologies. This includes device info, browser type, IP address, and how you interact with our Site.
3. Information We Obtain from Third Parties
We may obtain information from vendors and service providers, such as:
- WordPress: Supporting our Site and Services.
- Payment Processors: Collecting payment info to fulfill your orders.
How We Use Your Personal Information
Providing Services
Processing payments, fulfilling orders, sending notifications, and managing your account.
Marketing
Sending promotional communications and tailoring advertisements on our site and others.
Security
Detecting and investigating fraudulent, illegal, or malicious activity.
Improvement
Providing customer support and improving our business relationship with you.
Cookies & Global Privacy Control
We use Cookies to power and improve our WordPress-based Site. You can learn more about WordPress cookies here.
How We Disclose Personal Information
We may disclose your personal information to third parties for contract fulfillment, marketing partners, or legal obligations.
Disclosure Categories (Past 12 Months)
| Category | Categories of Recipients |
|---|---|
| Identifiers (Contact/Order info) | IT vendors, payment processors, fulfillment partners. |
| California Customer Records | Business and marketing partners. |
| Commercial Information | Affiliates. |
| Internet/Network Activity | Analytics providers. |
“Sold” or “Shared” Information
| Category of Personal Information | Categories of Recipients |
|---|---|
| Identifiers (Name, Email, Phone) | Business and marketing partners. |
| Commercial Information | Advertising networks. |
| Usage Data | Marketing partners. |
Your Rights & Security
We cannot guarantee “perfect security,” but we use industry-standard measures to protect your data. We retain info as long as needed for account maintenance or legal compliance.
Children’s Data: Our services are not intended for children. We do not knowingly collect information from individuals under 16.
International Users
We may transfer and process your info outside your country. For European users, we rely on recognized mechanisms like Standard Contractual Clauses.